- Assessment: Financial Performance Evaluation of Savory Snacks Company Ltd for Credit
- CMI L5 Assignment: Managing Stakeholder Relationships: Strategies, Challenges, and Best Practices
- Level 3 Unit 2 Assignment: Principles, Values and Regulation in the Health and Social Care Sector
- COM4006 Assignment: Introduction to Academic Skills and Professional Development
- Assessment: Managing Organisational Change: Evaluating Strategies, Challenges, and Impact
- UNIT CMI 706 Assignment: Finance for Strategic Leaders: The Role, Scope, and Impact of Finance
- ENGINEERING DESIGN TMA2 v1: CAD Design Report: Specification, Evaluation & Drawings
- Unit CMI 514 Assignment: Analysis of Organisational Change: Managing Change
- EMS402U TMA1: Engineering Design Solutions: Concept Development & Assessment
- LEVEL 3 UNIT 31: Effective Project Management (International BTEC )
- ILM Level 4 ASSIGNMENT: Managing equality and diversity in own area
- CMI 504 Assessment: The Rationale For Managing Performance Within Organisations
- Level 7 Unit 03 Assignment: Leading a Strategic Management and Leadership
- LO:01, LO:02 (MSCCO01) Managing Innovation and Change in Computing
- CMI Level 6 Certificate in Professional Management and Leadership
- Financial Accounting: Double-Entry Bookkeeping, Journals, Ledgers, and Trial Balance Preparation
- Assignment 1: Understand and Work with a Wide Range of Stakeholders and Organisational Structures
- CMI 526 Assessment: Principles of Leadership Practice
- Promoting Health, Wellbeing, and Inclusive Care in Health and Social Care Settings
- MID4022 Legal and Ethical Professional Principle in Midwifery
You are a marketing consultant who is going to develop a target market strategy for a global brand and present your marketing strategy to the Top Management Team: Global Marketing Assignment, UOY,UK
| University | University of York (UOY) |
Assessment 1: Oral Assessment and Recorded Online Individual Presentation
CASE SCENARIO: Developing Target Market Strategy for a Global Brand in the UK.
You are a marketing consultant who is going to develop a target market strategy for a global brand and present your marketing strategy to the Top Management Team through a 10-minute individual presentation. The selected brand must exist in another country but not
available in the UK.
As a marketing consultant, you will select an international brand (e.g. Coca-Cola, Smirnoff, Red Bull, BMW, Microsoft, Apple, Starbucks, Hilton, Zara, Ferrero, Carrefour, Metro, Auchan, Decathlon, etc). The brand you have selected MUST NOT be available in the UK which is ESSENTIAL for this assignment.
The recorded individual presentation should address this hypothetical situation and develop a target market strategy for the UK market.
Do You Need Assignment of This Question
Answer
