Introduction: Provide a brief contextualisation for the report, the aim of the research presented in the report, and the guiding research question. Your aim should be stated in a manner that is approp
CRITERIA
Knowledge of relevant literature that would permit an understanding of effective marketing mix solutions. This will take the form of strategies and tactical plans that are supported by
General requirement and description:
This assignment consists of two parts. In Part A, you are required to build models in an Excel worksheet, whereas in Part B, you are required to write a report
