- Unit 339 & 340: Understanding Good Practice in Workplace Coaching & Mentoring ILM Level 4 in Management Assignment UK
- Unit 03 Leading a Strategic Management Project Assignment UK
- Understand Own Ability to Fulfil Key Responsibilities of the Leadership Role
- Unit 1 Strategic Planning ATHE Level 7 Assignment UK
- CMI 502 Principles of Developing, Managing and Leading Individuals and Teams to Achieve Success Assignment UK
- Unit 1: Principles of Management and Leadership BTEC Level 5 Assignment UK
- ILM Level 4 Award in Managing Equality & Diversity in an Organisation Assignment UK
- UNIT CMI 703 Collaboration and Partnerships Assignment UK
- UNIT 31: Effective Project Management International BTEC Level 3 Assignment UK
- ATHE Level 6 Unit 2: Assesses the impact of leadership and management skills and behaviours : Personal Leadership and Management Development Assignment, UK
- QUALIFI Level 5 Part 02 Unit 9500: A pilot Research Project is the small scale research project that is intended to highlight the pros: Research Project, UK
- QUALIFI Level 5 Part 01 Unit 9500: Research Project, UK Professional Development Academy
- You are to prepare a discussion paper aimed at the group of middle managers in your organisation : Personal Leadership and development, Assignment, UK
- Critically analyse the environment facing YourOrg, and identify the central issues confronting YourOrg resulting : Strategic Management Assignment , CMU, UK
- Unit 15: This assignment requires you to analyse, design, develop, and evaluate an Internet of Things (IoT) application: Transport Network Design (L5), Assignment BTEC, UK
- Clearly differentiate the terms organisational mission, vision and strategy: Strategic Leadership And Management In Context, Assignment, UK
- ATHE Level 7 : Understand the importance of financial data in formulating and delivering business strategy : Finance for Strategic Managers, Assignment UK
- CMI Unit 703 : Collaboration and partnerships can turn ideas into reality, enhancing opportunities for innovation and creativity, research and development : Collaboration and Partnerships, Assignment, UK
- 7OS01- Explain how the Employment Tribunal, the County Court, The Health and Safety Executive and the Information Commissioner : Advanced employment law in practice, Assignment, UK
- ILM 308 – Describe the factors that will influence the choice of leadership styles or behaviours in workplace situations: Understanding Leadership Level 3 Assignment , UK
TLH314: Using the InterContinental Hotels Group Conduct a SWOT Analysis of the Hospitality Group: International Hospitality Management Assessment UoS, UK
| University | University of Sunderland |
| Subject | International Hospitality Management |
Learning outcomes
Upon successful completion of this module students will be able to:
Knowledge
1. The impact of globalization on strategic hospitality management.
2. Traditional and contemporary approaches to management in the hospitality industry.
Skills
3. Critically evaluate contemporary issues in hospitality management.
4. Communicate their ideas in written form.
Content Synopsis
International Hospitality Management will cover many aspects of the hospitality industry. The focus will be on contemporary issues and as such the exact content will vary from year to year. However, topics to be included are, the impacts of globalization, strategic hospitality management, change management in the hospitality industries, international marketing, and branding, global trend analysis, the impact of IT, food, and the hospitality industries.
Do You Need Assignment of This Question
Assessment
Background information
IHG is one of the world’s leading hotel companies and its principal purpose is to provide real hospitality for everyone by recognizing and respecting people and creating great guest experiences. IHG offers hotel brands that are aimed at a wider audience and are loved by millions of guests worldwide. Through their global reach, IHG ensures that their service delivery also extends to their people, the environment, and local communities all around the world. In the current increasingly competitive market, IHG is well placed to accelerate the growth of their core business, as well as maximize returns on new initiatives such as the addition of new brands to the portfolio, maintaining the expansion program of Crowne Plaza Hotels in China, and new locations within developing economies to include Kuala Lumpur, Bali, Chendu and the EMEAA region
- Using the InterContinental Hotels Group conduct a SWOT analysis of the hospitality group.
- Select one of the emerging markets, which you feel is right for the InterContinental Hotels
Group to seek entry into that market and ultimately to seek medium and long-term market growth. Conduct a PESTEL analysis of the emerging market you have selected. All the PESTEL factors you have chosen must have direct or indirect relevance to the hospitality industry both on a national and international level and the InterContinental Hotels Group in A above. - Using Porters Generic Strategies: Ansoff’s matrix and Nykiel’s fourteen hotel strategic growth options, Examine the strategic growth options that the InterContinental Hotels Group would be best to pursue within your selected emerging market and justify how those strategies/strategy are going to help the hotel maintain market growth and long term market share.
Buy Answer of This Assessment & Raise Your Grades
Seeking exceptional assignment help online in the UK for your International Hospitality Management Assessment at the University of Sunderland? Look no further! We offer specialized services, including a dedicated Thesis Writing Service In the UK. Our experts are here to assist you in conducting a comprehensive SWOT Analysis of the InterContinental Hotels Group. UK students can now effortlessly pay our experts to excel in their courses. Don’t miss this opportunity to thrive in your academic journey with our professional guidance.
Answer
