- MID4022 Legal and Ethical Professional Principle in Midwifery
- ILM Level 3 Planning Workplace Change: Factors, Benefits, and Implementation Strategies
- Governance and Regulatory Processes in Adult Social Care: Legislation, Inspection & Compliance
- UNIT CMI 501 Assessment Brief: Principles of Management and Leadership in an Organisational Context
- CMI level 5 Unit 501:The Principles of Management and Leadership in an Organisational Context| Assignment Guidance
- CMI 515: Creating and Delivering Operational Plans – A Comprehensive Guide
- Unit 8607-522 Becoming an Effective Leader- Evaluating Skills, Emotional Intelligence & Motivation | ILM Level 5
- CMI Unit 510 Managing Workplace Conflict- Resolution Techniques & Organisational Impact
- CMI Unit 505 Assessment- Team Formation, Challenges & Performance Evaluation
- 3CO01 Key Business Influences, Organisational Goals, And Change Management CIPD Level 3
- OTHM Level 4 Resource Management In Health Care
- ILM L 7 Unit 8589-700: Coaching And Mentoring At The Executive Or Senior Level
- CMI Level 5 Unit 502 Principles of Developing, Managing and Leading Individuals and Teams to Achieve Success
- Unit 714 Leadership Development- Personal And Professional Growth CMI Level 7
- QUALIFI level 5 The Impoertance Of Aesthetic Practitioner for Facial Aesthetic
- Unit 4 Resource Management And Workforce planning In Adult Care services BTEC Level 5
- Unit 8607-520 Leadership Style And Their Impact On Organisational Values And Performance ILM Level 5
- Critical Evaluation Of Leadership Challenges And Personal Development In Workplace
- MSCCO01: Managing Innovation and Change Overcoming- Challenges in Cloud and AI Adoption at XYZ Corp
- Unit 509: Managing Stakeholder Relationships strategies, Challenges And Conflict Resolution | CMI Level 5
TLH314: Using the InterContinental Hotels Group Conduct a SWOT Analysis of the Hospitality Group: International Hospitality Management Assessment UoS, UK
| University | University of Sunderland |
| Subject | International Hospitality Management |
Learning outcomes
Upon successful completion of this module students will be able to:
Knowledge
1. The impact of globalization on strategic hospitality management.
2. Traditional and contemporary approaches to management in the hospitality industry.
Skills
3. Critically evaluate contemporary issues in hospitality management.
4. Communicate their ideas in written form.
Content Synopsis
International Hospitality Management will cover many aspects of the hospitality industry. The focus will be on contemporary issues and as such the exact content will vary from year to year. However, topics to be included are, the impacts of globalization, strategic hospitality management, change management in the hospitality industries, international marketing, and branding, global trend analysis, the impact of IT, food, and the hospitality industries.
Do You Need Assignment of This Question
Assessment
Background information
IHG is one of the world’s leading hotel companies and its principal purpose is to provide real hospitality for everyone by recognizing and respecting people and creating great guest experiences. IHG offers hotel brands that are aimed at a wider audience and are loved by millions of guests worldwide. Through their global reach, IHG ensures that their service delivery also extends to their people, the environment, and local communities all around the world. In the current increasingly competitive market, IHG is well placed to accelerate the growth of their core business, as well as maximize returns on new initiatives such as the addition of new brands to the portfolio, maintaining the expansion program of Crowne Plaza Hotels in China, and new locations within developing economies to include Kuala Lumpur, Bali, Chendu and the EMEAA region
- Using the InterContinental Hotels Group conduct a SWOT analysis of the hospitality group.
- Select one of the emerging markets, which you feel is right for the InterContinental Hotels
Group to seek entry into that market and ultimately to seek medium and long-term market growth. Conduct a PESTEL analysis of the emerging market you have selected. All the PESTEL factors you have chosen must have direct or indirect relevance to the hospitality industry both on a national and international level and the InterContinental Hotels Group in A above. - Using Porters Generic Strategies: Ansoff’s matrix and Nykiel’s fourteen hotel strategic growth options, Examine the strategic growth options that the InterContinental Hotels Group would be best to pursue within your selected emerging market and justify how those strategies/strategy are going to help the hotel maintain market growth and long term market share.
Buy Answer of This Assessment & Raise Your Grades
Seeking exceptional assignment help online in the UK for your International Hospitality Management Assessment at the University of Sunderland? Look no further! We offer specialized services, including a dedicated Thesis Writing Service In the UK. Our experts are here to assist you in conducting a comprehensive SWOT Analysis of the InterContinental Hotels Group. UK students can now effortlessly pay our experts to excel in their courses. Don’t miss this opportunity to thrive in your academic journey with our professional guidance.
Answer
