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The managing director knows that change is unlikely to be successful unless stakeholders understand the reasons: Managing change Assignment, OU, UK
| University | The Open University (OU) |
| Subject | Managing Change |
Task 2 – Gaining commitment from stakeholders
The managing director knows that change is unlikely to be successful unless stakeholders understand the reasons for change and the change process so they are committed to it. In the second section of your report, you should identify the internal and external stakeholders and:
- assess the different approaches that could be used to involve stakeholders in the planned changes
- assess the impact on the change process of the demands made by different internal and external stakeholders
- evaluate the causes of resistance to change that could affect the success of the change.
Extension activities:
To gain a merit grade you must also:
analyse management techniques that can be used to manage the resistance to change
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