| University | Conventry University (CU) |
|---|---|
| Subject | Global Marketing |
The headquarters are located in Cupertino, California. It was started by Stephen G. Wozniak and Steven Jobs. They wanted to invent microcomputers and promote them into the business field. After successfully making the first microcomputer, Jobs knew that he needed more funding. The company was successful and the profits and size grew rapidly.
In 1980, they had more than a thousand workers and the revenue was over 100 million dollars. Taking the iPhone as an example, in 2007, the touch screen iPhone was out. In 2008, iPhone 3G and iPhone 3G S were out. In three days since they were out, the sales both reached 1 million. In 2014, iPhone 6/Plus was out and it was the best iPhone model ever.
It was the top seller and it had 222,400,000 sales it was almost three times the iPhone 8 which is 86,300,000 sales. Until 2020, Apple is ranked 12th on the fortune 500 list [1]. The reason why Apple Inc made such successful sales will be illustrated from product, price, promotion, and place point of view.
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