- Assessment: Financial Performance Evaluation of Savory Snacks Company Ltd for Credit
- CMI L5 Assignment: Managing Stakeholder Relationships: Strategies, Challenges, and Best Practices
- Level 3 Unit 2 Assignment: Principles, Values and Regulation in the Health and Social Care Sector
- COM4006 Assignment: Introduction to Academic Skills and Professional Development
- Assessment: Managing Organisational Change: Evaluating Strategies, Challenges, and Impact
- UNIT CMI 706 Assignment: Finance for Strategic Leaders: The Role, Scope, and Impact of Finance
- ENGINEERING DESIGN TMA2 v1: CAD Design Report: Specification, Evaluation & Drawings
- Unit CMI 514 Assignment: Analysis of Organisational Change: Managing Change
- EMS402U TMA1: Engineering Design Solutions: Concept Development & Assessment
- LEVEL 3 UNIT 31: Effective Project Management (International BTEC )
- ILM Level 4 ASSIGNMENT: Managing equality and diversity in own area
- CMI 504 Assessment: The Rationale For Managing Performance Within Organisations
- Level 7 Unit 03 Assignment: Leading a Strategic Management and Leadership
- LO:01, LO:02 (MSCCO01) Managing Innovation and Change in Computing
- CMI Level 6 Certificate in Professional Management and Leadership
- Financial Accounting: Double-Entry Bookkeeping, Journals, Ledgers, and Trial Balance Preparation
- Assignment 1: Understand and Work with a Wide Range of Stakeholders and Organisational Structures
- CMI 526 Assessment: Principles of Leadership Practice
- Promoting Health, Wellbeing, and Inclusive Care in Health and Social Care Settings
- MID4022 Legal and Ethical Professional Principle in Midwifery
Identify and evaluate the role of ‘marketing analytics’ in the current activities of the focal business in delivering value to its customers: Marketing & Strategy Analytics Assignment, UOW, UK
University | University of Wolverhampton (UOW) |
Subject | Marketing & Strategy Analytics |
Question 1
- Identify and evaluate the role of ‘marketing analytics’ in the current activities of the focal business in delivering value to its customers.
- Critically discuss other opportunities that can provide the focal business with delivering value to its customers.
- Discuss the potential ethical issues that may arise from the implementation of ‘marketing analytics’ for the focal business.
Question 2
Imagine that you work for an energy tech company, namely, Gsunsolar. The company is active in selling and installing solar panels for homeowners. The recent increase in the price of oil and gas has increased interest in new renewable energy sources; therefore, Gsunsolar wants to get the most out of this situation.
In this regard, the CEO decided to run an ad campaign on Facebook. The CEO decided to run the following two different types of ad campaigns on Facebook:
- ‘No targeting’: do not target any specific user on Facebook
- ‘Targeting’: target users who are interested in one of the following topics
a. “Vegan food”
b. “Saving on energy bills”
c. “Saving the planet”
d. “Luxury products”
e. “Green energy”
The CEO of GSUNSolar is now done with the campaign and is asking you to evaluate the results. In particular, the CEO would like to understand the following:
- Did the ‘Targeting’ campaign generate more shares?
- Which topic(s) should be considered for targeting users in future campaigns?
- Did the ‘Targeted’ campaign generate more profit than the ‘No targeting’ campaign? Discuss ‘why’ based on your results.
Question 3
An apparel retailer would like to understand its current customers better. To this aim, the retailer is asking you to: Identify and group its existing customers into meaningful clusters that individuals within a cluster are similar to each other but different than those individuals in other clusters.
To this end, you put together a dataset including the following list of variables:
Buy Answer of This Assessment & Raise Your Grades
Are you a UK student in need of reliable assignment help? Look no further! Our expert team is here to provide comprehensive assistance tailored to your needs. Whether you’re studying at the University of Wolverhampton (UOW) or any other institution, we offer top-notch Marketing Assignment Help. Our experienced writers can help you with your Marketing & Strategy Analytics assignment, where you’ll identify and evaluate the role of marketing analytics in delivering value to customers. Pay our experts and excel in your course!