Explain The Role Of Marketing And How It Interrelates With Other Functional: Marketing Essentials Assignment, UOL, UK

Unit introduction

This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Organizations such as Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, UNICEF, BP, and small local businesses all have at least one thing in common: they all use marketing to influence us to engage with their products and/or services. Whether it is becoming a loyal customer buying a product and services or donating to a charity, Organisations use a range of marketing techniques and tools to inform and influence us.

The knowledge, understanding, and skill set that students will gain on successfully completing this unit will enhance their career opportunities; whether setting up their own business or being employed by an organization.

Learning Outcomes

By the end of this unit a student will be able to:

1. Explain the role of marketing and how it interrelates with other functional units of an organization.

2. Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives.

3. Develop and evaluate a basic marketing plan.