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BSBMKG439: Develop and apply knowledge of marketing communications industry: Develop and apply knowledge of communications industry Assignment 2, GC, UK
| University | Greenwich College (GC) |
| Subject | BSBMKG439: Develop and apply knowledge of communications industry |
Task 2 – Develop and apply knowledge of marketing communications industry.
You will work conduct research on a marketing communication industry of your choice, in order to develop a career plan and self-promotion piece for a possible role in the industry.
To complete this task, please refer to Appendix 1 – Relevant legislation and regulation.
This task comprises of research, report writing, career planning and presentation within a real context.
You are required to:
- Report on the marketing communication industry of your choice
- Develop a career plan
- Develop and present a self-promotion piece for a marketing communication role
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It has been designed to evaluate your ability to:
Research and report on the marketing communications industry structure, its role in society and within particular organisations
- develop a stakeholder analysis relevant to particular organisations
- scope the impact of new and alternative communication technology on the marketing communications industry
- research and report on the current issues affecting the marketing communications industry.
You are required to address the following:
- Task 2.1 Develop knowledge of the marketing communication industry:
- Report on the marketing communication industry based on “Street University” case study
- Career plan
- Task 2.2. Apply knowledge of the marketing communication industry:
- Self-promotion piece for a marketing communication role within “Street University”
- Presentation of your self-promotion piece.
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