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BMSW5007 Provide a brief profile of TESCO to include its historical development as an organisation, the current market share- is it in growth or decline: Tesco Marketing relationships Assignment, UOW, UK
| University | University of Wales (UOW) |
| Subject | BMSW5007 Tesco Marketing Relationship Assignment |
Task 1
Provide a brief profile of TESCO to include its historical development as an organization, the current market share- is it in growth or decline?, profit or loss status, and the mission statement for the organization,
Task 2
Identify and critically describe how data collection/analysis/evaluation can impact TESCO’s ‘Marketing Relationships’ and help it to become ‘sustainable’.
Task 3
Provide examples and critically discuss marketing relationship strategy based on the following areas:
Segmentation, Pricing Strategies, Differentiation, Ethical and Sustainability policies and practices and identify how these may help to achieve ‘customer centrality’.
Task 4
Draw a conclusion to the report that provides information to the Marketing Team outlining areas of performance that make a difference to TESCO’ ‘Sustainable Marketing Relationship’ and those that require improvement.
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