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BE553: Describe the core issues associated with the development of international marketing strategies: Principles of International Marketing Assignment, UOE, UK
| University | university of Essex (UOE) |
| Subject | BE553: Principles of International Marketing |
Module learning outcomes
On successful completion of the module, students will be able to:
- Describe the core issues associated with the development of international marketing strategies (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
- Explain the key decisions and problems associated with developing a marketing mix in an international setting (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
- Acquire an in-depth understanding of the theory and practice of international marketing. (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
- Analyse the international marketing environment of an organisation (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
- Debate international marketing issues in a group setting (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
- Use web-based information on international marketing (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
- Evaluate the impact of contextual influences on international marketing decision making (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
- Work independently and manage time effectively
- Work effectively in a small team on case studies and projects (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
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